I solve the gap between product and brand teams by building scalable motion systems and owning the full animation pipeline so product ships faster and brands stand out to mass market audiences.

Over a decade leading motion strategy and craft across product, brand and content for fintech, crypto and high-velocity startups. I work hands-on (design, animation, direction) and at scale (mentoring teams, building systems, creative strategy).

Work highlights:

• Helped lead rebranding strategy for Luno across multiple market entries, positioning them for mass adoption
• Designed and shipped interactive product demos for BVNK that became key conversion drivers
• Directed AI-first hero campaign for Stand with Crypto (Coinbase) that anchored their homepage presence

Available for full-time roles, freelance projects and advisory work.